British upset off the euro iPhone 7 UK prices rose by 11% mmc.exe

The British people upset: off the European order iPhone 7 UK price rose 11% iPhone 7 Phoenix Technology News Beijing on September 9th news, according to foreign media reports, British consumers encountered a dilemma: compared to the previous generation iPhone 6S, they buy iPhone 7 spend at least 11%. The sharp rise in the price of Apple’s flagship machine is due to the devaluation of the euro and sterling. IPhone 7 and iPhone 7 Plus will be listed in the UK in September 16th, starting at $599 (about $797), 719 pounds, compared to iPhone 6S, iPhone 6S Plus prices rose by $16%. Although the minimum storage space has doubled, but the iPhone 7 in the United States starting price is still $649, and iPhone 6s. IPhone 7 Plus starting price rose by 2.7%. In Germany, iPhone 7 series mobile phone prices also rose, but the increase is only between about 3% to 6%. IPhone 7 UK prices may not be a coincidence. Like many electronics manufacturers, apple often takes into account the exchange rate fluctuations in the market price of different products. When Apple CEO Tim · (Tim Cook) released in September 2015 iPhone 6S series of mobile phones, the pound against the U.S. dollar exchange rate of 1:1.54. And now, the pound against the U.S. dollar was 1:1.33, the depreciation of about 14%, a British referendum in June 23rd after the decision to take the largest decline in europe. After the British Pound Sterling devaluation of the Bloomberg Industry Research Analyst John · (John), (Butler) believes that apple is essential to maintain profit, especially the more expensive models. "They will not let their margins fall because of the exchange rate fluctuations," he said. "If they need to, they will raise their prices to maintain margins." Two years ago, when the pound and the U.S. dollar exchange rate reached 1:1.61, apple did not take any price moves. At that time, iPhone 6 price of $539, cheaper than the previous generation iPhone 5S pounds of 10. IPhone 6 Plus was sold at a price of $619 two years ago. The price of iPhone in the UK includes vat. Apple UK spokesman has yet to comment on its pricing policy. (compile Xiao rain)相关的主题文章: